Creativity and Imagination: Facts and Stats

In a society that worships productivity and everyone tries to “get more done”, the role of creativity and imagination seems to be diminishing. Here are some creativity statistics and facts to establish its importance.

General Creativity Facts and Stats

How do you feel about your creative abilities and imagination? Here’s a look at global studies and stats to give context:

1. 75% of people think they are not living up to their creative potential.

2. Daydreaming at work or school could be a sign that you’re smart and creative. It can light connections across a series of interacting brain regions.

But don’t worry if you’re not great at imagination.

2. A study by Sophie von Stumm found that strength of imagination isn’t related to creativity or learning.

3. 72% of people have creative insights in the shower as per a 2014 Kaufman study.

Creativity At Work

Creativity in business returned “37,90,00,000” Google results as of April, 2021. Here are more business related stats showing how organizations have been increasingly valuing innovation at work.

1. Creativity is revered in business and professional settings:

2. Yet a Gallup survey of 16,500 employees found that merely 35% of workers are given a chance to stay creative at work only a few times a year, or even less often.

Further, only 8% of employees “strongly agreed” that they were allowed risks at work that could lead to important new products, services or solutions.

If as an organization, you’re wondering what kind of tools you need to invest in to encourage creativity in employees, you’ll be happy reading the next research finding.

3. You don’t need to invest in specialized tools for spurring creativity. For the right employees, even everyday non-specific tech can help in generation of ideas as per an empirical study findings from Dorit Nevo (an associate professor in the Lally School of Management at Rensselaer Polytechnic Institute).

No wonder, rock bands say this all the time. “Their sound” is not in the guitar amplifiers and pedals — it’s in their “hands.”

Developing Creativity

If employers are crazy about getting you to act creatively, how can you get some of that good thing going for you? Of course, having more time to think and just unfocusing are counterintuitively going to help. But here’s what the research has found:

1. IOWA State University found that playing video games like Minecraft can increase your creativity under certain conditions. So don’t undermine the role of games that foster “creative freedom.”


Note that if you ask the people playing games to “be creative”, then it doesn’t work. You’ve in a way limited their options while playing.

The next alternative might work better for you if proactively working on a problem is what you want.

2. Anytime you’re stuck in the normal mode of thinking, just “sleep over it.”

A study at Harvard Medical School conducted by  psychologist Deidre Barrett, PhD, found that dreams may contribute to creativity and problem-solving.

3. Finally, to improve your creative output, there are four skill sets that you can try to work on as per creativity researcher, Jonathan Plucker:

  • Capturing: preserving new ideas as they occur, 
  • Challenging: taking on difficult tasks, 
  • Broadening: seeking knowledge and skills outside one’s current areas of expertise,
  • Surrounding: seeking out new stimuli or combinations of stimuli.

Final Thoughts

Now it’s time for you to put these creativity statistics to use. Cite them early and as often as you need to get back some space in your life for some of that daydreaming and unfocusing on work. If you still need help, here’s an article on how to get your creative juices flowing.

Leave a Reply

Your email address will not be published. Required fields are marked *