25 Handmade Candle Businesses On Etsy And Their Success Strategies
I fell down a late-night Etsy rabbit hole after a friend asked why some candle shops sell out while others sit quiet. Patterns popped fast: crisp photos, clear scent stories, fast shipping, and a standout niche—like dessert dupes, clean ingredients, or city-inspired blends. Reviews weren’t sheer luck; they were engineered with sample kits, thank-you notes, … Read more