I still remember my first Etsy scroll through cold-pressed soap shops—every bar looked like dessert, smelled like heaven, and told a story. Some sold out in hours, others barely moved.
That’s when it clicked: success wasn’t just about pretty swirls or essential oils. It was about branding, photography, and how each shop turned a bar of soap into a lifestyle.
In this list, you’ll find 25 cold-pressed soap businesses that nailed that formula. They’ve built loyal audiences through authentic storytelling, eco-friendly packaging, and irresistible product lines.
Some lean on luxury, others on simplicity—but all share one thing: strategy that shines through the bubbles. So, what can you learn from the best in the business?
Etsy stats: 122,000+ sales · 4.8 rating (22,000+ reviews) · on Etsy since 2013.
Why they stand out: GorgeousSoap anchors its brand in goat-milk soaps but scales that niche through cohesive gift sets, bath bombs, and candles—all unified by “ready-to-gift” presentation and clean natural branding. Their high SKU count and consistent packaging make the shop look like a full boutique rather than a hobby business.
What to learn: Build around a single hero ingredient or process (like goat milk) but expand through complementary self-care products and bundle offers. Consistent packaging and “giftability” create a premium perception even for everyday price points.
Etsy stats: 78,000+ sales · 4.9 rating (14,000+ reviews) · on Etsy since 2009.
Why they stand out: One of Etsy’s earliest natural soap pioneers, RainwaterBotanicals has built a strong niche around vegan, palm-free cold process soaps. Their cohesive line extends into body creams, perfumes, and mists, giving buyers a complete sensory ecosystem.
What to learn: Lead with a clear ethical or ecological stance—“palm-free” and “vegan” function as SEO magnets and brand differentiators. Once authority is built, expand into adjacent product categories that complete your brand’s ritual.
Etsy stats: 62,000+ sales · 5.0 rating (7,800+ reviews) · on Etsy since 2008.
Why they stand out: LoveLeeSoaps became famous for its “soap that looks like food” — cupcakes, doughnuts, popsicles, sushi — designs that went viral across lifestyle media and Pinterest. The brand’s whimsical aesthetic transforms soap into novelty gifts without losing craftsmanship credibility.
What to learn: Lean into a distinctive visual twist that’s highly shareable. In saturated categories, differentiation can come from playful product design, not just ingredients. Visual storytelling fuels virality and press coverage.
Etsy stats: 55,000+ sales · 4.8 rating (9,000+ reviews) · on Etsy since 2010.
Why they stand out: This shop dominates Etsy’s wholesale and private-label segment, selling cold-process soap loaves and bulk packs to resellers and event planners. Their efficient, B2B-focused model turns Etsy’s retail platform into a steady pipeline of repeat volume clients.
What to learn: There’s room to scale beyond individual buyers—consider offering wholesale-ready options or custom labeling. A clear production system and transparent pricing can turn Etsy into a recurring revenue channel, not just a one-time sale platform.
Etsy stats: 48,000+ sales · 5.0 rating (8,000+ reviews) · on Etsy since 2011.
Why they stand out: ElegantRoseBoutique emphasizes “coconut-free” and “allergen-safe” formulas, serving customers who struggle to find skin-safe alternatives. Their aesthetic blends soft natural imagery with a refined boutique tone, positioning them between apothecary and clean beauty.
What to learn: Identify underserved sensitivities in your niche (allergen-free, sulfate-free, fragrance-free) and build your entire keyword and packaging system around that promise. Specificity signals expertise—and builds trust.
Etsy stats: 58,000+ sales · 4.9 rating (9,500+ reviews) · on Etsy since 2008.
Why they stand out: Known for brightly colored, whimsical soap designs and seasonal gift sets, SunbasilgardenSoap has been featured across major gift guides. Their “soap that makes you smile” branding blends novelty and craftsmanship with year-round seasonality.
What to learn: Infuse emotion into your brand—joy, nostalgia, humor. When your product photography and packaging consistently evoke a feeling, customers don’t just buy soap—they buy the mood it creates.
Etsy stats: ~19,500 sales · ~4.9 rating (3,400+ reviews) · on Etsy since 2010.
Why they stand out: ZAAINA positions itself as a “conscious beauty” brand built around ancient rituals and spa-gift sets—soap bars, skincare, and self-care boxes all wrapped as premium gift items. Their focus on “spa gifts for her/him” helps them tap occasions beyond basic hygiene.
What to learn: Build a brand story that clearly elevates your product from “soap bar” to “ritual gift” and use curated gift sets to widen purchase occasions (e.g., birthdays, weddings, corporate). A strong brand narrative + premium packaging = higher perceived value.
Etsy stats: ~14,400 sales · ~4.9★ rating (5,200+ reviews) · on Etsy since 2009.
Why they stand out: A long-standing shop that blends soap with other product lines (soy candles, laundry soap, scrubs) and emphasises eco-friendly packaging and small-batch craft. Their varied catalog makes them more than a soap-brand—they’re an artisanal body & home care brand.
What to learn: Expanding thoughtfully into adjacent product categories allows you to increase basket size and appeal: don’t just sell soap, sell a “home ritual” or “care package” experience.
Etsy stats: ~27,000 sales · ~4.8★ rating · on Etsy since ~2008/2009.
Why they stand out: They emphasise vegan, cold-process artisan soap bars (50+ scents), and have bundled bulk and sampler options (e.g., 6-pack, 10-pack). They also clearly mark themselves as “soap art” (bars described as sculptures) which elevates perception
What to learn: Providing sampler packs and bulk/loaf purchase options opens up different customer segments (gift-buyers, wholesale, party/event favors). Positioning normal products as “artisanal” (even subtle wording) can help justify premium pricing.
Etsy stats: 63,000+ sales · 5.0 rating (10,000+ reviews) · on Etsy since 2007.
Why they stand out: One of Etsy’s earliest handmade soap success stories, Savor has built a brand rooted in sensory indulgence — from creamy cold process bars to whipped soaps and scrubs. Every listing feels cohesive, with rich photography and elegant color harmony. Their tone is quietly luxurious, not loud, which sustains trust over years.
What to learn: A consistent brand aesthetic over time compounds credibility. Focus on photography, texture, and tone of voice that align perfectly with your product experience — this makes your store feel established, even to first-time visitors.
Etsy stats: 22,000+ sales · 4.9 rating (3,400+ reviews) · on Etsy since 2015.
Why they stand out: TalentSoapFactory dominates the traditional shaving niche with artisan shave soaps crafted for lather, slip, and scent. Their product names (“Cedarwood Sage Shaving Soap”) and simple, masculine branding target a specific audience within the soap category.
What to learn: Own one high-intent niche within a broad market — shaving, baby care, or sensitive skin — and build authority around it. When your copy and imagery are tuned to a precise demographic, conversions improve dramatically.
Etsy stats: 11,000+ sales · 4.9 rating (2,200+ reviews) · on Etsy since 2013.
Why they stand out: This brand leans into its farm-to-soap story, highlighting goats, botanicals, and hand-poured batches in its visuals and copy. The CraftistBoutique makes transparency and provenance their differentiator, building trust through storytelling rather than slick branding.
What to learn: If your production process or location is visually appealing, show it. Behind-the-scenes photos of ingredients, molds, or curing racks can be as persuasive as polished product shots — authenticity sells.
Etsy stats: 9,500+ sales · 4.9 rating (1,600+ reviews) · on Etsy since 2016.
Why they stand out: SoapySweetTreats uses seasonal collections, bright photography, and dessert-inspired shapes to keep its catalog feeling fresh year-round. Their bulk and wholesale options allow them to serve both retail and event clients smoothly.
What to learn: Introduce limited-edition or seasonal drops to drive repeat purchases. Repetition plus novelty — recognizable branding with changing designs — keeps customers returning for new scents each season.
Etsy stats: 7,200+ sales · 5.0 rating (1,200+ reviews) · on Etsy since 2020.
Why they stand out: A newer entrant with rapid traction, GoatNSoap thrives on its goat milk heritage, clear product photography, and clever niche naming (“Lemongrass Oat Goat Milk Soap”). Its consistency across listings conveys maturity uncommon for young brands.
What to learn: Even early in your journey, consistent naming conventions and visual branding build trust. Small shops can look established simply by maintaining uniform presentation across all listings.
15. TheSudsyGoatSoapery (North Carolina, USA) Etsy Store
Etsy stats: 2,600+ sales · 5.0 rating (650+ reviews) · on Etsy since 2019.
Why they stand out: The Sudsy Goat Soapery specializes in themed collections — from seasonal scents to fantasy-inspired lines. Each collection is presented with a cohesive aesthetic and story, creating anticipation for new releases.
What to learn: Treat each product drop as a storytelling moment. Themed collections with cohesive visuals turn ordinary launches into events that generate buzz and repeat visits.
Etsy stats: 5,400+ sales · 5.0 rating (1,000+ reviews) · on Etsy since 2015.
Why they stand out: Bold, minimalist packaging and an unapologetically modern voice make Splotchsoap stand out in a field often dominated by rustic visuals. Their vegan formulations and confident tone appeal to design-savvy, younger consumers.
What to learn: Don’t underestimate personality — tone of voice and branding style can differentiate you as much as product quality. A confident, clear aesthetic attracts a specific audience that feels aligned with your vibe.
Etsy stats: 40,000+ sales · 4.9 rating (6,800+ reviews) · on Etsy since 2009.
Why they stand out: ajsweetsoap crafts ultra-realistic dessert, fruit, and fast-food–themed soaps that look edible — think donuts, pies, and waffles. The novelty design has earned them viral press features and cult-like appeal among gift buyers.
What to learn: Creativity and craftsmanship can drive PR and virality. A strong, consistent “wow” factor transforms functional products into collectible art, opening doors to gift and wholesale markets.
Etsy stats: 80,000+ sales · 5.0 rating (14,000+ reviews) · on Etsy since 2011.
Why they stand out: With bright photography and beautifully curated gift boxes, The Little Flower Soap Co built an empire around small-batch wellness gifts. Their soaps are part of larger self-care kits — a strategy that increases perceived value and AOV.
What to learn: Bundle thoughtfully. When your product becomes part of a “gift experience,” your pricing power and visibility both rise. Presentation turns practical products into emotional purchases.
Etsy stats: ~109,786 sales · rating not clearly listed in the summary · on Etsy since 2015.
Why they stand out: SoapyFaith brands itself as a “Your fave Natural Soap Co.” and highlights being ranked “#10 in Beauty on Etsy.” They lean into the lifestyle angle (“glowing skin,” “goddess baths,” “your make-up brush cleaner in process”) to widen beyond just soap bars.
What to learn: Position your shop as part of a broader self-care narrative—not just a soap bar but the ritual, the brand identity. Strong branding + consistent theme (natural + glow + lifestyle) helps you stand out in crowded categories.
Etsy stats: ~63,623 sales · rating ~5.0 (39,800+ reviews) · on Etsy since 2007.
Why they stand out: A long-established shop (over 18 years listed) with broad experience and highly-rated listings. They emphasise “soap making at its best” and showcase a consistent theme and listing growth.
What to learn: Longevity and consistency build trust. Being on the platform for a long time helps in search performance and brand credibility. Maintain high review ratings and consistent production speaks volumes.
Etsy stats: ~107,500 sales · 5.0★ rating (22,600+ reviews) · on Etsy ~11 years.
Why they stand out: WildPoppySoapCo’s strengths lie in volume, seasonal collections, and strong listing count. They show many bars with creative scent names (e.g., “Vanilla Spice Latte Soap”, “Cranberry Ginger Artisan Soap”) and maintain vegan/crafted appeal.
What to learn: Use seasonal drops and thematic scents to drive repeat purchases. Offer a variety of scents and formats so customers return. Naming conventions that tap into popular themes (e.g., holiday, dessert, seasonal) help in discoverability and gift-market appeal.
Etsy stats: ~61,700 sales · 4.9★ rating (17,600+ reviews) · on Etsy since 2009.
Why they stand out: JOANSGARDENS combines artisan cold-process soaps with a thriving gift and event-favor niche. Beyond individual bars, they offer beautifully wrapped soaps for weddings, baby showers, and holidays—each presented with thoughtful packaging that feels personal yet professional. Their founder’s background as a gardener and registered nurse gives the brand an authentic, nature-rooted narrative.
What to learn: Diversify your offerings beyond standard bars by creating smaller, themed, or gift-ready versions. Personalization, storytelling, and consistent quality over time help position your shop as both a trusted maker and a reliable event supplier.
Etsy stats: ~63,800 sales · 4.8 rating (10,900+ reviews) · on Etsy ~6 years.
Why they stand out: AureliaNatural builds around the “brightening + treatment” niche rather than just soap. Many of their listings emphasize actives like kojic acid, turmeric, alpha-arbutin, vitamin C, and target skin concerns (dark spots, uneven tone) rather than generic soap use. Their SKU range is broad—bars, scrubs, masks, lotions—so they knit a full skincare ritual.
What to learn: Position your product not just for cleansing but for a clear benefit (e.g., brightening, acne control, sensitive skin). Use ingredient credibility in your copy (“kojic acid + turmeric”) to justify premium price and differentiate. Expand your catalog into complementary formats (soap → scrub → mask → lotion) under the same brand promise.
Etsy stats: ~1.3 million+ sales across the shop, mixed product range · rating ~4.6 (133,000+ reviews) · on Etsy since 2014.
Why they stand out: Seedgeeks began as a large-scale heirloom seed company and has expanded into body care items (e.g., vegan cold-process soap bars, lotion bars, lip balms). Their brand story emphasises sustainability, farm origins (“50 acres with heirloom seed gardens”) and the connection between growing and crafting.
What to learn: If you have a strong origin story (farm-to-product, ingredient sourcing, sustainability) you can anchor your brand on that narrative and then add adjacent product lines (like soap) under the same umbrella—even if your main volume is elsewhere. That said, when your soap business is a sub-vertical, you’ll need to work harder to make the soap-brand feel standalone (distinct identity, quality/benefit messaging) rather than “oh they also sell soap.”
Etsy stats: ~9,600 sales · 5.0★ rating (2,400+ reviews) · on Etsy ~8 years.
Why they stand out: Although their primary product appears to be high-quality beeswax candles, TheGildedBeeslc explicitly includes cold-process soap bars (“Honey & Yogurt Handmade Soap”, “Beer Soap” etc.) in their listings. Their brand narrative emphasises artisanal craftsmanship (“I didn’t make soap because it looked easy—I make soap because taking a hot shower…brings a satisfaction that’s tough to put into words”) and the use of bee-by-products like honey and beeswax for added value.
What to learn: You can differentiate in the cold-process soap space by integrating a strong, unique ingredient story (in this case, bees & honey) and using it across your product range—not only soap bars but also complementary items (candles, bath soaks). Even if soap isn’t your only focus, consistent branding plus high-quality storytelling helps attract both niche fans (artisanship + beeswax) and gift-buyers looking for something distinctive.
FAQ’s About 25 Successful Cold Pressed Soap Businesses On Etsy And Their Strategies
Q: What makes cold pressed soap businesses successful on Etsy?
A: Successful Etsy soap businesses focus on high-quality natural ingredients, unique branding, and consistent presentation. They build trust through detailed product descriptions, attractive photos, and transparency about ingredients. Many also highlight sustainability and skin benefits, appealing to eco-conscious buyers.
Q: What types of cold pressed soaps sell best on Etsy?
A: Popular varieties include lavender, oatmeal and honey, activated charcoal, and herbal blends. Soaps with specific benefits—like moisturizing, exfoliating, or soothing sensitive skin—perform especially well. Seasonal scents such as peppermint or pumpkin spice also attract repeat customers.
Q: How do top Etsy soap sellers market their products?
A: They use a mix of SEO-optimized listings, professional photography, and social media storytelling. Many successful shops post behind-the-scenes videos of their soap-making process and customer reviews, building authenticity and emotional connection with buyers.
Q: What packaging and branding strategies help soap shops stand out?
A: Eco-friendly and aesthetically pleasing packaging, such as kraft paper wraps, stamped logos, and botanical labels, make a big difference. Consistent branding across product lines—colors, fonts, and tone—creates a recognizable identity that keeps customers coming back.
Q: What can new sellers learn from successful cold pressed soap businesses on Etsy?
A: Focus on product quality first, then storytelling. Share your brand’s origin, values, and process to make your soaps more than just a product. Combining craftsmanship with smart marketing, excellent customer service, and thoughtful presentation is what drives long-term Etsy success.
Etsy Store
Etsy Store
