In 2018, Cassandra "Sunny" Evans began pressing flowers at her kitchen table after long days at work. It was just a quiet hobby, a small joy at the end of her day. She had no idea that this simple ritual with flowers would become the core of her life's work.
By 2023, what started as an hour-a-day practice had grown into a livelihood.
Slow Living as a Brand
A big part of her aesthetic is slow living -- she calls it "Folk Living" -- meaning she doesn't rush. She grows many flowers from seed, tends them, presses them; she experiments with natural dyes, botanical prints.
She often repurposes vintage and found materials into functional art. Her content reflects sustainability -- fully compostable pressed flower cards, edible flower confetti for cakes, and pressed flower coasters made by upcycling lids.
She holistically balances motherhood -- her boys join her in flower dyeing and they dyed a bag together. It makes her story especially wholesome to follow.
The Growth Journey
- 2018: Began posting pressed flower experiments, just for fun
- 2019: Gained traction mixing tutorials with lifestyle content
- 2020: Expanded into eco-printing, gardening tips, slow-living crafts
- 2021: First brand sponsorships with eco-friendly companies
- 2023: Revenue diversified -- $13K-$18K per month from sponsorships, digital guides, and affiliate income
What We Can Learn From Sunny
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